consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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How Crocs capitalized on streetwear and became relevant in 2020

How Crocs capitalized on streetwear and became relevant in 2020 | consumer psychology | Scoop.it

"Crocs collaborations with celebrities like Post Malone, Justin Bieber, and Bad Bunny, along with streetwear brands helped the brand win 2020 ..."

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Why South Korea is the home of counterfeit culture

Why South Korea is the home of counterfeit culture | consumer psychology | Scoop.it

"The inability to buy hyped streetwear brands in South Korea has fuelled one of the world's most sophisticated markets for counterfeit goods, according to a new documentary from Highsnobiety ..."

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How the best streetwear brands get their fans hyped

How the best streetwear brands get their fans hyped | consumer psychology | Scoop.it

"This is a club you can buy your way into. But what is so exciting about it? What is it about the best streetwear brands that get their fans so hyped? ..."

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