consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Study: How different generations join online tribes | PR Week

Study: How different generations join online tribes | PR Week | consumer psychology | Scoop.it

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Here are the top 100 brands in the world

Here are the top 100 brands in the world | consumer psychology | Scoop.it

"After duking it out with Google for the top spot in recent years, Apple again has the most valuable business moniker in the world, according to BrandZ's Top 100 Most Valuable Brands study. Cupertino, Calif.-based Apple held the  ..."

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The science of emotions and virality on social media

The science of emotions and virality on social media | consumer psychology | Scoop.it

"A recent study examines how emotions play into social media sharing and how these emotions elicit different reactions from audiences ..."

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Brand loyalty is dead, killed by the ‘I want it now’ mobile generation, finds global study

Brand loyalty is dead, killed by the ‘I want it now’ mobile generation, finds global study | consumer psychology | Scoop.it
Dean Ryan G. Martin's curator insight, November 2, 2014 4:48 AM

People who use their mobile phones for research look for quick and relevant content, which satisfies their curiosity. That's why; people immediately turn to competitors once the content doesn't answer their question or the site loads slow.

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Study consumer psychology - brain science in the marketing mix

Study consumer psychology - brain science in the marketing mix | consumer psychology | Scoop.it

"We all like to think we are rational, independent shoppers who make objective decisions, unswayed by lighting, music, aromas, packaging or wording. But it seems science knows us better than we know ourselves ..."

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The business of laughter

The business of laughter | consumer psychology | Scoop.it

"The study of humor is serious business. Dr. Peter McGraw, an Associate Professor of Marketing and Psychology at Leeds School of Business at the University of Colorado Boulder, is also the director ..."

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How Images Become Viral on Google+ | MIT Technology Review

How Images Become Viral on Google+ | MIT Technology Review | consumer psychology | Scoop.it

"What makes an image go viral? The first study of image virality on Google+ reveals some curious tips..."

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You're so vain: Study links social media and narcissism

You're so vain: Study links social media and narcissism | consumer psychology | Scoop.it

"Facebook is a mirror and Twitter is a megaphone, according to a new University of Michigan study exploring how social media reflect and amplify the culture's growing levels of narcissism..."

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Maggie Giuffrida's curator insight, October 1, 2013 6:30 PM

"Facebook is a mirror and Twitter is a megaphone..." SO TRUE! When did creative & innocent sharing on social media ferment in a bogus sense of fufillment?

Savannah Powell's curator insight, March 25, 2014 2:41 AM

I found this site's reason for linking social media and narcissism much more intriguing compared to the other articles that I read. Although others had previously said that narcissists would use social media more frequently in order to gain the attention that they seek, I thought it was really inventive the way that they decided to study it.  By comparing how much time they spend posting vs. how much time they spend looking at others' posts, I think that's a much better view of actually looking at what narcissism is about.

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Facebook Study Shows One "Like" Leads to Others in Social Media

Facebook Study Shows One "Like" Leads to Others in Social Media | consumer psychology | Scoop.it

"If you want your content to be "liked," get a friend to "like" it first. Believe it or not, there is some scientific basis for this in a Facebook study..."

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Measuring the narcissism of Facebook and Twitter users

Measuring the narcissism of Facebook and Twitter users | consumer psychology | Scoop.it

"A new study out of the University of Michigan measures the connection between narcissism and social networking site use. Guess what? it is growing..."
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Ten classic studies on pricing psychology

Ten classic studies on pricing psychology | consumer psychology | Scoop.it

"Utilizing smart pricing when selling your wares, be they products, services or subscriptions, is a must if you want to succeed in a competitive marketplace ..."


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Attention spans affect ad messages

Attention spans affect ad messages | consumer psychology | Scoop.it

"If consumers are highly digitally engaged, they are more likely to have shortened attention spans over time but are very alert at the beginning of a task, according to a new study designed, in part, for advertisers ..."

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Japan lags world in social-media adoption

Japan lags world in social-media adoption | consumer psychology | Scoop.it

"The Japanese have gained a reputation as rapacious consumers of anything new that technology has to offer. But that doesn't include social media, according to a new study from Comscore ..."

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Is a job as consumer psychologist right for you?

Is a job as consumer psychologist right for you? | consumer psychology | Scoop.it

"Consumer psychology studies how and why we buy goods and services. Learn more about how psychologists study the science of consumer behavior ..."

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India to have 38 million online shoppers by 2015: Study - Times of India

India to have 38 million online shoppers by 2015: Study - Times of India | consumer psychology | Scoop.it

"With more and more people buying products online, credit card issuers are seeing" an increase in their business, and the number of online shoppers is ..."

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European consumers ready for the stores of the future: study

European consumers ready for the stores of the future: study | consumer psychology | Scoop.it

"Over the coming years, e-commerce will not replace brick-and-mortar stores but will continue to challenge them — this is the primary conclusion of a report published Feb 6 by the Observatoire Cetelem, a research institute devoted to the study of European consumer behaviour trends ..." 

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New consumer demands new relationship : News from warc.com

New consumer demands new relationship : News from warc.com | consumer psychology | Scoop.it

"Mainstream consumers are increasingly taking on behaviours previously associated with activists and brands need to forge a new relationship with them, a new study has argued..."

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Consumer Insight reveals Asian consumers' psychological make-up

Consumer Insight reveals Asian consumers' psychological make-up | consumer psychology | Scoop.it

"A new study has decoded the psychological make-up of Asian consumers. They value the family, believe in hard work, and are financially conservative..."

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Best Indian Brands 2013: Who made it to the list of top 10 - The Economic Times

Best Indian Brands 2013: Who made it to the list of top 10 - The Economic Times | consumer psychology | Scoop.it

"Interbrand & ET introduce the first edition of Best Indian Brands, an India focused version of Interbrand’s highly acclaimed Best Global Brands study..."

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