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Scoop.it!
"These companies are changing the way we think about size...."
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Scoop.it!
"The inability to buy hyped streetwear brands in South Korea has fuelled one of the world's most sophisticated markets for counterfeit goods, according to a new documentary from Highsnobiety ..."
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"Bloggers are eroding the power of the glossy monthly style bible ..."
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"A list of the 101 best style and fashion quotes of all time, from designers, models, writers, and more! ..."
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"Consumers have started spending again, but that doesn't mean they'll buy just anything ..."
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"Sneaker prices are steadily rising and more shoes are dropping than ever. We figure out why that is ..."
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"Frustrated with the lack of masculine clothing available for women of all backgrounds, Laura and Kelly Moffat created Kirrin Finch to solve that problem. Learn how they launched an apparel line with no experience and what made them take action to build their own company ..."
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"From Love Island to Glastonbury, millennials are driving the trend for reusable bottles far beyond the gym this summer ..."
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"From a revamped Dunnes to indie boutiques, fashion is breaking down walls ..."
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"When social media meets style, who wins? Lessons from Alexander Wang, Tommy Hilfiger and Victoria Beckham ..."
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"Ever since the launch of his eponymous label in 1981, New York native Michael Kors has enjoyed the status of being one of America's quintessential luxury sportswear designers ..."
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"For Lexus, choosing, creating, and applying color to its vehicles is a hugely complex process – carried out with typical customer-centric dedication ..."
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"Logic tells us it’s impossible for the label on the outside of a container to affect how that product tastes. Human thought processes don’t always follow logic, though ..."
Jade Nicole Burman's curator insight,
September 3, 2014 3:44 PM
As a public relations, it's our job to find out what appeals to the public and what doesn't in order to keep good feedback up. This article pertains to what i'm learning in the sense that it was probably a pr professional that went out and found out exactly what people love about this product in order to keep the positive feedback up.
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"...Consumer typologies or psychographics tell us that most consumers fit into groups or personalities shaped by behavior, preference and other markers that guide how they make choices. Brand consciousness, price sensitivity, rational vs. impulsive purchasing practices and other criteria determine who fits where..."
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