"Traditional research techniques rely on the deeply flawed process of asking consumers to self-analyse their behaviours–Collective’s Adam Cleaver argues that we need to explore the subconscious ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Since most decision-making is being made in the subconscious, marketers can't know which triggers to develop until research has been done to dig more deeply ..."
Leona Ungerer's insight:
Subconscious, or considering consumer needs and benefits/being consumer-centric? 
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Scoop.it!
"While most food chains wish they could read all their customers’ minds and magically produce exactly what it is we’ve got a hankering for, Pizza Hut is claiming that it can actually do that… sort of ..."
Scoop.it!
"The prefix “neuro” is attached to an increasing number of other terms these days..."
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