"In an era when brands are vying for the attention of young consumers, it pays to be authentic ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"I am a part-time driver for Uber and Lyft and rather new to both. I’m also not a normal driver since I drive an all-electric Nissan LEAF that gets 85 to 100 miles on a full charge around town …" 
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"Marketers are seeing a tremendous shift in how buyers are researching and buying, particularly on social media platforms ..."
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"Social media has become an effective approach to reach out to young adults since almost 91 percent are active on Facebook and 35 percent are active on Twitter ..."
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"Mobile apps and telehealth will never replace in-person treatment, but new tech tools can help millions who suffer from mental health conditions ..."
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"When it comes to helping shoppers, there is no better tool than live chat. It can increase trust, keep visitors on the website, and close sales. Live chat supersedes conversion ..."
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"Pebble, one of the best-known smartwatch brands, is dead. Rumors about the company’s demise have been swirling since The Information reported a potential Fitbit buyout last week ..."
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"When tragic events like Friday's terrorist attacks in Paris unfold, marketers face a challenge: Should they show their support for victims on social media, and if so, how do they do so in an authentic way? ..."
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