consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Why does attention matter? | WARC

Why does attention matter? | WARC | consumer psychology | Scoop.it

"Attention is, supposedly, very important for advertising to function, but according to Facebook's planners that idea is outdated and in need of shaking up ..."

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Brand it like Beyoncé

Brand it like Beyoncé | consumer psychology | Scoop.it

"Brand Management - Beyoncé is a shining example of how a public figure and a brand can intertwine. But it's not just individuals who can learn a great deal from the renowned ..."

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The emotional side of customer experience – NRF Events

The emotional side of customer experience – NRF Events | consumer psychology | Scoop.it

"We tend to think of positive experiences as only being significant at the moment they happen. But the anticipation of a happy occurrence or the warmth of that afterglow can actually mean more, said …"

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Heineken promotion encourages travelers to fly into the unknown

Heineken promotion encourages travelers to fly into the unknown | consumer psychology | Scoop.it

"Ever wanted to suddenly take a trip to the most random place possible?..."

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