consumer psychology
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Real-life consumer psychology – with a touch of technology
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Eight photos previewing Target’s reimagined store design

Eight photos previewing Target’s reimagined store design | consumer psychology | Scoop.it

"Target debuted a reimagined store design in Katy, Texas, on Nov. 10, and these photos of the sustainable, supersized store will make you want to shop ..."

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Six retail brands who are nailing the app game

Six retail brands who are nailing the app game | consumer psychology | Scoop.it

"Amazon, Target and Sephora are three of the best retail apps, according to the experts we spoke to while researching how brands can improve their apps ..."

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Where did the Target prescription bottles everyone loves so much come from, anyway?

Where did the Target prescription bottles everyone loves so much come from, anyway? | consumer psychology | Scoop.it

"We didn’t realize how much affection consumers had for Target’s ClearRX prescription bottling system until the bottles went away after CVS purchased Target’s pharmacies ..."

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Walmart, Target, and Aldi are addressing a huge weakness — and it's turning into Whole Foods' worst nightmare

Walmart, Target, and Aldi are addressing a huge weakness — and it's turning into Whole Foods' worst nightmare | consumer psychology | Scoop.it

"Walmart, Target, Kroger, and Aldi have all been investing in more organic, gluten-free, and natural foods ..."

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Why Target is betting on in-store beacon technology - Digiday

Why Target is betting on in-store beacon technology - Digiday | consumer psychology | Scoop.it

"Target is rolling out beacons in 50 stores, and they have a pretty good chance of getting it right ..."

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The myth of the painfully hip millennial

The myth of the painfully hip millennial | consumer psychology | Scoop.it

"This week, AdAge reported the surprising results of a survey revealing that Walmart is the favorite retailer among millennials age 24 and under, and the second-favorite (after Target) of millennials age 25-34 ..."

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Why Target's new plus-sized line could redefine $17.5 billion, underserved market

Why Target's new plus-sized line could redefine $17.5 billion, underserved market | consumer psychology | Scoop.it

"Target rolls out high-profile designer collections all the time. But its latest line could be a game changer for a woefully underserved market. When the nation’s second largest general merchandise retailer rolls out a plus-sized line to its 1,800 stores that’s built from scratch, attention must be paid ..."

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The seven biggest comeback brands Of 2015

The seven biggest comeback brands Of 2015 | consumer psychology | Scoop.it

"These brands are poised to come back strong in the New Year ..."

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Kendall Jenner signed as Estée Lauder's new face: social media consumers among targets

Kendall Jenner signed as Estée Lauder's new face: social media consumers among targets | consumer psychology | Scoop.it

"Estée Lauder has signed model Kendall Jenner for digital, TV, print advertising and social media campaigns.    The company sees Jenner's personal social media followers ..."

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New South African smartphone targeted at lower-income consumers...

New South African smartphone targeted at lower-income consumers... | consumer psychology | Scoop.it

"Africa Seemahale chairman Dr Thabo Lehlokoe told How we made it in Africa that while there are already many smartphones aimed at the lower-income consumer..."

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Vans is suing Target over its "calculated and intentional" copying ... but are the shoes confusingly similar? — 

Vans is suing Target over its "calculated and intentional" copying ... but are the shoes confusingly similar? —  | consumer psychology | Scoop.it

"Just two days after filing suit against Primark for allegedly copying its famous Old Skool skate shoe, Vans slapped Target with a similar lawsuit. The Southern California-based skate company is taking on the American big-box retailer for not only selling shoes that include “confusingly similar ..."

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Whoa! Target is revamping its entire beauty department with an upscale remodel 

Whoa! Target is revamping its entire beauty department with an upscale remodel  | consumer psychology | Scoop.it

"Back in September, the Makeup Addiction page on Reddit was in a frenzy over changes at an Arizona Target store's beauty section. "A round of applause for ..."

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Target’s music investment pays off with brand loyalty

Target’s music investment pays off with brand loyalty | consumer psychology | Scoop.it

"Target’s unprecedented four-minute ad buy translates into big sales and big love for the retailer ..."

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Target CEO, other executives paying customers home visits to improve shopping experience

Target CEO, other executives paying customers home visits to improve shopping experience | consumer psychology | Scoop.it

"Would you allow a stranger to enter your house, rummage through your closets and cupboards if it meant that your next shopping experience might be better? That's the idea behind Target's latest ..."

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Target launches school shopping list tool, taps social media stars

Target launches school shopping list tool, taps social media stars | consumer psychology | Scoop.it

"Target aims to simplify back-to-school shopping with a new online tool that is rolling out alongside a social media star-studded ad push geared toward kids ..."

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The online dating site sued for targeting married people - BBC News

The online dating site sued for targeting married people - BBC News | consumer psychology | Scoop.it

"An online dating site that targets married people is being accused of breaking the law and a case has been filed against it in France ..."

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Target ends its unprofitable gamble in Canada - New York Times

Target ends its unprofitable gamble in Canada - New York Times | consumer psychology | Scoop.it

"The company, which has made major management changes in the last year, is closing more than 100 Canadian stores less than two years after they opened ..."

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Luxury brands often misidentify their target consumers

Luxury brands often misidentify their target consumers | consumer psychology | Scoop.it

"That's according to new research from Epsilon and The Luxury Institute. An analysis compared 30,000 luxury shoppers to uncover insights, myths and stereotypes of the luxury shopper ..."

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Bank of Melbourne targets children with new animated cinema ad - mUmBRELLA

Bank of Melbourne targets children with new animated cinema ad - mUmBRELLA | consumer psychology | Scoop.it

"The Bank of Melbourne has unveiled a new campaign promoting children's saving accounts which debuts on cinema screens across Victoria on Boxing Day..."

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Hello Kitty Beer Is Here!

Hello Kitty Beer Is Here! | consumer psychology | Scoop.it

"Say hello to Hello Kitty Beer. The Japanese brand that perhaps charmed a 5-year-old girl you know is now selling alcoholic brews with its big-headed cat on the can. (Three words: Hello Kitty beer. Another three: hide your kids.)..."

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