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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"As you shop, “beacons” are watching you, using hidden technology in your phone ..." 
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![The death of demographic targeting [part 2] | consumer psychology | Scoop.it](https://img.scoop.it/lBCC3WYDiwjdUaP8iHj1vjl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"Saying demographic targeting is dead doesn't take away its importance, or that demographics are irrelevant or that they shouldn't be used at all when planning marketing campaigns ..."
Leona Ungerer's insight:
A South African perspective
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"The athletic brand continues to lead retail innovation practices with its data-driven, concept store model in Los Angeles, pioneering the future of the IRL retail experience and offering visitors a Sneaker Bar for try-ons and a treadmill for test runs ..."
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"Using a tool that Facebook offers its users, our columnist found out more than he wanted to know about the social network, the ad industry and himself ..."
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"Cross-device identity has become an essential foundation for ad and marketing targeting ..."
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From
adage
"Understanding psychology will help you create successful video content, writes Tom More, CEO and founder of Slidely ..."
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"A backlash against High Heel beer shows the evolution of gendered marketing ..."
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"New research shows that behaviorally targeted ads can do more than figure out what kind of person you are – they can also shape how you see yourself ..."
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"Brian Honigman is a marketing consultant, a professional speaker and a freelance writer. This article originally appeared on the Adknowledge blog ..."
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From
medium
"Walk down any street in Beijing, Shanghai, or any other city in China, and you’ll see the same sight: locals glued to their phones, scrolling through WeChat. But they’re not just looking at their…"
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"The online retail giant is taking advantage of what it knows better than anyone: consumers’ online shopping habits ..."
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![Five steps to create effective customer profiling [INFOGRAPHIC] | consumer psychology | Scoop.it](https://img.scoop.it/iTA7wumzGs0b8KDS_helvDl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
From
medium
"In the modern marketing world understanding audience is crucial for brands. Customer profiling is a huge step towards being able to provide that service. Profiling your customers enables you to draw insights on your most valuable customers, least valuable customers and greatest opportunities ..."Â Â
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From
www
"Boost, a children’s health drink popular in India, has successfully targeted the under-12 age group via mobile, despite the fact that most of the target audience do not own their own handset ..."
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"On some estimates, three-quarters of household spending power in Africa will lie with women within a decade, but research indicates that current marketing efforts are failing to resonate with this group and budgets are being wasted ..."
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"The rise of digital billboards spawns the idea of targeted highway ads, with tests in the U.S. planned for this summer ..."
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"Fiat Chrysler Automobiles, which popularized the minivan three decades ago and remains its top seller, is seeking to stay on top with a social media campaign targeting its new Chrysler Pacifica model directly at the people squabbling in the backseats - American kids ..."
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From
www
"Despite women being the largest "emerging market" in the world, many brands and agencies continue to view them solely through the lens of motherhood and that, a leading industry figure argues, is completely the wrong approach ..."
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"A phone company’s ad reaches a consumer looking for a new wireless plan. A car commercial is seen by a driver whose auto lease is about to expire. A bank gets its message in front of a small business owner who needs a loan ..."
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