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Roger Federer becomes new voice of popular navigation service

Roger Federer becomes new voice of popular navigation service | consumer psychology | Scoop.it
From tennis-infinity.com - May 27, 2023 1:52 AM

"Roger Federer is enjoying his time away from the tennis court and the ATP Tour as he's exploring the world off the court.Although the Swiss Maestro has been away from tennis ..."

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Serena Williams racks up wins off the court

Serena Williams racks up wins off the court | consumer psychology | Scoop.it
From nrf.com - September 2, 2018 2:40 AM

"Why NRF has invited Serena Williams to speak at the Shop.org conference ..."

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Nike calls Serena Williams the 'greatest athlete ever' in new ad

Nike calls Serena Williams the 'greatest athlete ever' in new ad | consumer psychology | Scoop.it
From mashable.com - September 11, 2016 9:52 AM

"The ad also rebukes the sexism in the media treatment of female athletes ..."

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Who’s winning the social war at Wimbledon?

Who’s winning the social war at Wimbledon? | consumer psychology | Scoop.it
From thenextweb.com - July 3, 2015 12:57 PM

"The battle for social media engagement during the Wimbledon tournament is being dominated by four tennis heavyweights: Novak Djokovic, Roger Federer, Andy Murray and Serena Williams ..."

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Here’s how Coco Gauff is helping New Balance appeal to Gen Z consumers –

Here’s how Coco Gauff is helping New Balance appeal to Gen Z consumers – | consumer psychology | Scoop.it
From footwearnews.com - January 25, 2020 10:44 AM

"New Balance-backed tennis star Coco Gauff may only be 15, but she has already made quite the name for herself with the Gen Z crowd ..."

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At U.S. Open, Japanese companies leave Nike, Adidas in the dust

At U.S. Open, Japanese companies leave Nike, Adidas in the dust | consumer psychology | Scoop.it
From www.bloomberg.com - September 12, 2016 9:55 AM

"It’s called the U.S. Open, and the crowd is definitely from New York, but the clothing on the court is decidedly Japanese ..."

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A serving of simplicity: How Wimbledon wins at branding | The Drum - The Drum

A serving of simplicity: How Wimbledon wins at branding | The Drum - The Drum | consumer psychology | Scoop.it
From www.thedrum.com - July 11, 2015 12:40 PM

"Every summer, a private club with fewer than 500 members holds a tennis tournament in London that produces a clear profit in excess of ..."

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Ayu Dita's curator insight, August 3, 2015 5:14 AM

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