"...Instead of pointing you to some of the more popular acronyms of late—IOT, OTT, VR, AR, AI, etc.—I've instead boiled it down to four deceptively simple words that should help you focus your digital strategy in 2017 ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"The consumer agency in Norway stages a live reading of app terms and conditions lasting over 30 hours in protest against their "absurd" length ..." 
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"This is what we learned when we analyzed the names of almost 40,000 Chinese restaurants ..."
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From
nrf
"What do you call Millennials who are perpetual window shoppers? According to The Intelligence Group, these twentysomethings are “fauxsumers” who might be suffering from “infobesity" ..."
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From
trap
"Jargon abounds in the discipline of branding, and the plethora of terms in use coupled ..."
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"America is a worldwide brand of sorts, but it doesn’t carry the same connotations everywhere ..."
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"The study also looks at the “priming” psychology behind the words to explain why certain words prompt consumers to assign a health benefit to a food product with ..."
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"'Social business' is now the new norm as brands focus on integrating social into the overall marketing mix, says Jeremy Waite of Adobe..."
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