"With customer experience increasingly defined by customer service, a new survey has found that three-quarters (76%) of American shoppers view customer service as a 'true test' of how much a brand values them ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"A new virtual makeup app from L’Oréal lets users see how new colors will look on their lips, eyes and cheeks before a purchase ..." 
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"In 1917 Dr. Shinobu Ishihara invented the Ishihara Color Perception Test, a way to decipher not just if you are colorblind but what kind of colorblindness you have..."
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"The method claims to measure the incremental growth a concept will deliver by looking at consumer behaviour at an individual level ..."
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"Kenneth Cole and Timberland are testing a mobile app that tracks store visitors who opt-in for deals..."
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