consumer psychology
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Real-life consumer psychology – with a touch of technology
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Fifty everyday words that actually started as brands and trademarks 

Fifty everyday words that actually started as brands and trademarks  | consumer psychology | Scoop.it

"The benefits and dangers of brands becoming generic terms/words and 50 surprising ones that met this fate ..."

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Fifteen product trademarks that have become victims of genericization

Fifteen product trademarks that have become victims of genericization | consumer psychology | Scoop.it

"Sometimes, we hurt the ones we love ..."

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