consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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How Lego clicked: the brand that reinvented itself | Johnny Davis

How Lego clicked: the brand that reinvented itself | Johnny Davis | consumer psychology | Scoop.it

"The revival of Lego has been hailed as the greatest turnaround in corporate history, ousting Ferrari as the world’s most powerful brand ..." 

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You can explain eBay's $50 billion turnaround with just this one crazy story

You can explain eBay's $50 billion turnaround with just this one crazy story | consumer psychology | Scoop.it

"Back in the middle of the last decade, eBay, the massive auction site, was in trouble ..."

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How technology is revolutionizing the franchise world

How technology is revolutionizing the franchise world | consumer psychology | Scoop.it

"If franchises aren't stepping up their tech game, they're missing out ..."

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