"Kodak has rebranded for the first time in 10 years, ditching its typographic logo for a red and yellow version of the marque it used during the 70s and 80s ..."
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consumer psychology
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+2 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Words possess an extraordinary amount of power and the ones we choose can have a major impact on response and results..." 
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Scoop.it!
"Do you like type? Did you go see the movie Helvetica and break out in tears of joyful satisfaction at the end credits? Do you have a graphic designer cousin who taught you what sans serif meant, and did you think it was fascinating?..."
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