"BTS releases video of themselves on social media unboxing their invitations to watch Virgil Abloh’s upcoming presentation for Louis Vuitton ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"Though sneaker brands have long championed the art of “unboxing” — posting videos on social media of buzzy new products as they’re unwrapped from packaging — they are now taking the practice to the next level by adding augmented reality ...". 
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Scoop.it!
"The unboxing experience went from an online fad, to a powerful e-commerce marketing tool. Learn more ..."
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