consumer psychology

"I have a friend in graduate school who called me the other night because, she said, she felt like either the world was crazy or she was. As a part of her studies, she works with undergraduate students ..."

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"In the ten-plus years I've been writing about neuromarketing, I've bemoaned the lack of serious academic research into the various neuroscience-based techniques used to evaluate ads, products, brand attitudes, and so on ..."