consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Facebook will make you love Reels - The New York Times

Facebook will make you love Reels - The New York Times | consumer psychology | Scoop.it

"Shoving these videos at us is a little bit sad, a little bit brilliant — and very much worth watching..".

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Meet Sparked, the new Facebook speed dating app that is already in the testing phase

Meet Sparked, the new Facebook speed dating app that is already in the testing phase | consumer psychology | Scoop.it

"No profiles, no 'swipes', no direct messages and free. This will be Sparked, the new Facebook dating app that will choose who you will have speed dating on video ..."

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Here's why TikTok may be more than a passing fad

Here's why TikTok may be more than a passing fad | consumer psychology | Scoop.it

"Seasoned marketers will often dismiss any new, hot app as a flash in the pan - just because a new platform gets the spotlight at SXSW, that doesn’t mean that it'll become a useful tool in a marketer’s arsenal down the line ..."

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The next marketing skill you need to master: Touch

The next marketing skill you need to master: Touch | consumer psychology | Scoop.it

"If you want to differentiate your brand, improve your sales, and create a better connection with your customer, you'd better get up to speed on "haptic marketing" stat. The future may just take a page from the past ..."

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John Lewis Christmas ad 2017: watch the video of Moz the monster

John Lewis Christmas ad 2017: watch the video of Moz the monster | consumer psychology | Scoop.it

"See the chain’s £7m campaign, filmed by an Oscar-winning director and featuring Elbow’s cover of a classic Beatles tune ..."

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Fifteen Instagram post ideas to cure creative block | Sprout Social

Fifteen Instagram post ideas to cure creative block | Sprout Social | consumer psychology | Scoop.it

"In this post we provide 15 Instagram post ideas to help you get your creative juices flowing. Learn some of the best Instagram tips here ..."

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Six companies with hidden messages in their logos

Six companies with hidden messages in their logos | consumer psychology | Scoop.it

"What makes a logo special? Colours? The company it represents? The designer? It's all opinion really, but one thing's for sure, putting a hidden message in your logo gets people talking, and that's exactly what these 6 companies have done. Props to BlazePress for the video ..."

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What the Spectacles could do for Snapchat

What the Spectacles could do for Snapchat | consumer psychology | Scoop.it

"Now if only we could get a pair ..."

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Facebook just announced Lifestage, and you're probably too old for it

Facebook just announced Lifestage, and you're probably too old for it | consumer psychology | Scoop.it

"Facebook is trying to recapture a younger audience, and has announced the launch of a new social media network called Lifestage ..."

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How American Girl's storied dolls became such a surprising success

How American Girl's storied dolls became such a surprising success | consumer psychology | Scoop.it

"Late in 2013, a new crop of videos began surfacing on YouTube. They featured everyday themes like going food shopping and eating out. One of them even notched over 14 million hits ..."

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Brick by brick: Lego in the digital age

Brick by brick: Lego in the digital age | consumer psychology | Scoop.it

"Jorgen Vig Knudstorp, the CEO of the Lego Group, discusses how Lego has managed to stay relevant in recent years ..."

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More look to track emotions

More look to track emotions | consumer psychology | Scoop.it

"The tracking of emotions could emerge as one of the trends of 2016 if recent research, technology development and partnerships are a guide ..."

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Nestlé will be the first brand to run a sponsored Periscope stream

Nestlé will be the first brand to run a sponsored Periscope stream | consumer psychology | Scoop.it

"Since Twitter-owned Periscope launched in March, brands have been curious about how to turn livestreaming video into ads ..."

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Brands find TikTok a ‘sunny place’ for advertising - The New York Times

Brands find TikTok a ‘sunny place’ for advertising - The New York Times | consumer psychology | Scoop.it

"Brands are flocking to the platform like never before, drawn by its more than 1 billion users and its algorithm, which can make an ad seem like just another video ..."

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How businesses should prepare for global internet access

How businesses should prepare for global internet access | consumer psychology | Scoop.it

"They’ll need to rethink their business models and platform strategies ..."

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How TikTok is rewriting the world - The New York Times

How TikTok is rewriting the world - The New York Times | consumer psychology | Scoop.it

"TikTok will change the way your social media works — even if you’re avoiding it ..."

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Emerging trends in branding for 2018: Transparency, authenticity, and the 80’s 

Emerging trends in branding for 2018: Transparency, authenticity, and the 80’s  | consumer psychology | Scoop.it

"Listing small business trends for branding in 2018 to refresh your brand in the upcoming year ..."

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Starbucks' 'Upstanders' good-news video series is back and racking up views 

Starbucks' 'Upstanders' good-news video series is back and racking up views  | consumer psychology | Scoop.it

"Starbucks' "Upstanders" digital video series highlights positive stories rather than productsï, although any new shine for the Starbucks brand halo is welcome ..."

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Top Instagram updates you need to know - February 2017 Edition

Top Instagram updates you need to know - February 2017 Edition | consumer psychology | Scoop.it

"Did you hear about the latest Instagram's updates? Stay updated, check the newest features and learn how to use them to improve your ads ..."

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Ten reasons today’s music industry doesn’t suck

Ten reasons today’s music industry doesn’t suck | consumer psychology | Scoop.it

"There have been a ton of articles and posts published lately about the dire straits of the music industry. And most of them have several good points. But is it all woefully bad? Should we just throw in the towel? ..."

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Apple timelapse: Watch 20 years of Apple.com's visual history in 3 minutes

Apple timelapse: Watch 20 years of Apple.com's visual history in 3 minutes | consumer psychology | Scoop.it

"Apple.com just turned 20 years and this thoughtful YouTuber made an awesome timelapse video compresssing two decades of Apple visual history in two minutes ..."

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Kohl's sent a Star Wars treasure trove to the woman behind the megaviral Chewbacca video

Kohl's sent a Star Wars treasure trove to the woman behind the megaviral Chewbacca video | consumer psychology | Scoop.it

"These days, the only thing rarer than seeing something truly delightful go viral is seeing a brand respond in a way that's equally charming ..."

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Snapchat for business: How to reach millennials through storytelling

Snapchat for business: How to reach millennials through storytelling | consumer psychology | Scoop.it

"With 100+ million daily active users, and 6 billion daily video views, Snapchat is one of the fastest growing social networks ..."

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Video feature: Finding a Valentine, with a tap or a swipe

Video feature: Finding a Valentine, with a tap or a swipe | consumer psychology | Scoop.it

"Whether you’re looking for a date for Valentine’s Day or a long-term relationship, dating apps can make it easier to find a match ..."

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Starbucks will add live barista video to 2,400 drive-thrus

Starbucks will add live barista video to 2,400 drive-thrus | consumer psychology | Scoop.it

"When shouting your order into a personality-free loudspeaker at Starbucks, do you ever wish that you could make eye contact with the barista?  ..."

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