"Digital avatars and a jump trigger from W+K Shanghai ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"The Long Read: Fifa belongs to a select group of titles familiar to people who have no interest in gaming – or even real football. What’s the secret of its success? ..." 
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"Are you more dominant, kind, assertive, clever, or flirty depending on how your character appears in-game? Both new and old research has shown that the avatars we adopt can influence our behaviors ..."
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"Coca-Cola, the soft-drinks manufacturer, has developed an innovative spin on sponsorship through signing an endorsement deal with a virtual soccer player in FIFA 18, a video game created by EA Sports, a unit of Electronic Arts ..."
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"Niccolo De Masi is the CEO of Glu, which helps stars turn their lives into video games ..."
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"Professional video gaming is becoming a worldwide spectator sport offering big prizes to competitors and helping the game industry gain even greater cultural and economic clout ..."
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