"An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people's ability to remember ads ..."
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
consumer psychology
31.9K views |
+2 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
 Your new post is loading...
Your new post is loading...
Scoop.it!
"Online publishers and brands that use digital advertising could see ad viewability decline further in future due to tech advances and rising usage of blocking software..." 
|
Scoop.it!
"A week after issuing its first set of guidelines about mobile viewability, George Ivie, CEO and executive director of the Media Rating Council, explained what the changes mean for marketers during a presentation at the Interactive Advertising ..."
|
