Slow motion in videos increases number of likes and promotes brand preference, finds study | consumer psychology | Scoop.it
From phys.org - December 15, 2023 2:40 AM

"Slow motion is a popular style tactic for short videos on social media. Marketing researcher Anika Stuppy of Tilburg University shows that slow motion increases the number of likes and views of videos and stimulates brands' preference, choice and willingness to pay. There are conditions to its use, however. The research helps marketers use slow motion more effectively ..."