consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Why Disney channel Freeform is betting on social apps - Digiday

Why Disney channel Freeform is betting on social apps - Digiday | consumer psychology | Scoop.it

"In the past year, Disney's Freeform has been active on Snapchat, Wishbone and other social platforms in an effort to bring viewers back to TV ..."

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Twitter Lets Brands Find Viewers of Their TV Ads

Twitter Lets Brands Find Viewers of Their TV Ads | consumer psychology | Scoop.it

"A new product, Twitter Amplify, will help brands match advertisements with Twitter commentary by viewers..."

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Why do viewers read above the fold? They are lazy.

Why do viewers read above the fold? They are lazy. | consumer psychology | Scoop.it

"Help consumers overcome mental barriers to reading that requires effort. Provide content that shocks, intrigues, fascinates, and compels them to read ..."

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Leona Ungerer's insight:

"There is more to cognitive ease than just being put in a good mood.  Cognitive ease results from the clarity and legibility of the information display, the familiarity of the tone associated with content, and the promise of more effortless and pleasant content."

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