consumer psychology
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Real-life consumer psychology – with a touch of technology
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Why virtual try-ons could be fashion's holy grail

Why virtual try-ons could be fashion's holy grail | consumer psychology | Scoop.it
Luckily, with retail outlets closed or restricted, fashion retailers have been able to up their game online But with customers that expect fast and free...
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Warby Parker uses augmented reality to launch virtual try-on 

Warby Parker uses augmented reality to launch virtual try-on  | consumer psychology | Scoop.it

"Warby Parker is joining the growing group of retailers using augmented reality so shoppers can virtually try on its glasses, a new wrinkle for a company that has let them physically sample glasses at home since its founding in 2010 ..."

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How AR is redefining retail in the pandemic

How AR is redefining retail in the pandemic | consumer psychology | Scoop.it

"A closer look at augmented reality and the “digital lipstick effect” ..."

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