consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Pepsi embraces maximalism for first visual overhaul in 14 years

Pepsi embraces maximalism for first visual overhaul in 14 years | consumer psychology | Scoop.it

"Muted tones are out while electric colors and a new “pulse” motif are in as the brand prepares for its next chapter of digital marketing ..."

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Uh-oh, Mozilla is open-sourcing its new logo design

Uh-oh, Mozilla is open-sourcing its new logo design | consumer psychology | Scoop.it

"The nonprofit behind Firefox wants the community to help shape the design of its new visual identity. Creative commons or creative chaos? ..."

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Alibaba Sans typeface offered to businesses looking to rebrand

Alibaba Sans typeface offered to businesses looking to rebrand | consumer psychology | Scoop.it

"Chinese e-commerce giant Alibaba has released a custom typeface of two fonts, which its partners, sellers and consumers can use free of charge ..."

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