Brands should treat Russia 2018 as the mobile World Cup | WARC | consumer psychology | Scoop.it
From www.warc.com - March 12, 2018 2:34 PM

"If the FIFA World Cup in Brazil in 2014 can be regarded as the first social media World Cup, then brands should prepare for the tournament in Russia this summer to be dominated by fans sharing visual images with each other ..."

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