The Writing on Mexican Walls Isn't Graffiti—It's 'Vernacular Branding' - The Atlantic | consumer psychology | Scoop.it
From www.theatlantic.com - August 1, 2013 1:43 PM

"...The new book Mexican Wall Painting: Bardas De Baile (Ghost & Co., New York) by Patricia Cué, a designer and design teacher at San Diego State University, examines these expressive painted letterings and the subcultures that have developed around them..."