consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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The six challenges facing brands in 2021 - and what to do about them | WARC

The six challenges facing brands in 2021 - and what to do about them | WARC | consumer psychology | Scoop.it

"At a time of volatility, it is harder than ever for brands to plan for the long term; WARC’s Marketer’s Toolkit 2021, released today, outlines the major challenges facing marketers in the year ahead and offers a practical guide to help navigate through uncertainty and find opportunities ..."

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Shopping and the search for meaning in life: Why Barneys shut down and who can succeed in retail now

Shopping and the search for meaning in life: Why Barneys shut down and who can succeed in retail now | consumer psychology | Scoop.it

"Consumers now are looking for more than great products. They want things that make the world better, made by people that share their values. That makes retail a much more complicated business than ever before ..."

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Wellness is the new luxury: Is healthy and happy the future of retail?

Wellness is the new luxury: Is healthy and happy the future of retail? | consumer psychology | Scoop.it

"Consumers are shifting away from purchasing luxury goods in favor of splurging on wellness as a luxury. Traditional brick-and-mortar retail stores like Saks Fifth Avenue and Nordstrom are responding with exciting retail offerings ..."

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Brands are partnering with website 'greatist' to make fitness approachable for millennials

Brands are partnering with website 'greatist' to make fitness approachable for millennials | consumer psychology | Scoop.it

"Millennials are tired of health and wellness content that tells them how to have the perfect body or lose weight fast ..."

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Looking like money: How wellness became the new luxury status symbol - Style.com

Looking like money: How wellness became the new luxury status symbol - Style.com | consumer psychology | Scoop.it

"Wellness, as any SoulCycle devotee will tell you, doesn’t come cheap these days ..."

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Luxury brands, get ready: Wellbeing will emerge as a huge trend after coronavirus

Luxury brands, get ready: Wellbeing will emerge as a huge trend after coronavirus | consumer psychology | Scoop.it

"How the coronavirus has caused a reset to luxury consumers' lifestyles that will result in a new trend toward wellbeing that encompasses physical, emotional, and financial health and wellness..."

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Weight Watchers plans tech rebrand to take on wellness industry | Life and style | The Guardian

Weight Watchers plans tech rebrand to take on wellness industry | Life and style | The Guardian | consumer psychology | Scoop.it

"Under the name ‘WW’ the US-listed firm hopes to broaden its appeal as diets begin to wane ..."

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World's coolest department stores

World's coolest department stores | consumer psychology | Scoop.it

"If shopping is therapy, these fabulous palaces of retail are the best wellness centers around ..."

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Millennials infographic

Millennials infographic | consumer psychology | Scoop.it

"INFOGRAPHIC: How the millennial generation will transform the economy – based on research from Goldman Sachs ..."

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