consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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New iPhone may be coming as locked-down consumers seek bargains

New iPhone may be coming as locked-down consumers seek bargains | consumer psychology | Scoop.it

"Apple is widely believed to be getting ready to release a reduced-price handset..."

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A growing number of Chinese consumers are switching from Apple's iPhone, paper says

A growing number of Chinese consumers are switching from Apple's iPhone, paper says | consumer psychology | Scoop.it

"Huawei is winning over more and more Apple fans in China as the escalated trade tensions have stoked "nationalist sentiment," according to South China Morning Post ..."

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Why are Apple’s new iPhone ads so annoying?

Why are Apple’s new iPhone ads so annoying? | consumer psychology | Scoop.it

"Think Apple's iPhone ads are annoying? It might be your age. Learn how Apple is catering to younger audiences to build brand loyalty early ..."

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Things Apple’s iPhone helped destroy

Things Apple’s iPhone helped destroy | consumer psychology | Scoop.it

"Since it was introduced 10 years ago, the iPhone has been a great disrupter, heralding an end to everything from paper maps to small talk. Here’s a (slightly) tongue-in-cheek look at all the things this ubiquitous gadget has laid to waste ..."

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Apple is reportedly thinking about developing digital glasses

Apple is reportedly thinking about developing digital glasses | consumer psychology | Scoop.it

"With all the millennials lining up to snag a pair of Snapchat’s new smart sunglasses from a vending machine, it seems other tech companies are paying attention: according to a new report, Apple ..."

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Apple's iPhone: a history in pictures - Telegraph

Apple's iPhone: a history in pictures - Telegraph | consumer psychology | Scoop.it

"Ahead of the launch of the iPhone 6s and 6s Plus, the Telegraph Tech team take a look at how the handset has changed the mobile phone industry since it was  launched in 2007 ..."

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Cost of Cool in India? An iPhone

Cost of Cool in India? An iPhone | consumer psychology | Scoop.it

"To draw young buyers and increase its market share in India, Apple has offered promotions like monthly payments and trade-ins ..."

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To Russia with love: Apple opens its first online retail store in the country

To Russia with love: Apple opens its first online retail store in the country | consumer psychology | Scoop.it

"Apple’s first direct retail outlet in Russia opens selling Macs, iPads, iPods and iPhones..."

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Apple’s new-found aggression | WARC

Apple’s new-found aggression | WARC | consumer psychology | Scoop.it

"With its latest iPhone event, Apple made headlines less for its flagship device as for its new willingness to undercut, bundle, and price competitively. It’s a strategy that leans on services at scale in anticipation of a maturing (and therefore slowing) hardware market..."

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Consumers have spoken, 2018 Apple products were too expensive 

Consumers have spoken, 2018 Apple products were too expensive  | consumer psychology | Scoop.it

"With its 2018 iPhone release, Apple is seriously testing its customer's willingness to part will well over $1,000 for a smartphone ..."

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Samsung brilliantly mocks Apple in their latest video series 

Samsung brilliantly mocks Apple in their latest video series  | consumer psychology | Scoop.it

"If there's a company that knows how to hilariously mock its rivals without going too far, it's definitely Samsung. They've recently launched a video series ..."

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Ad of the day: Kids act out Romeo and Juliet in Apple's charming new iPhone 7 spot

Ad of the day: Kids act out Romeo and Juliet in Apple's charming new iPhone 7 spot | consumer psychology | Scoop.it

"Wherefore art thou, iPhone 7? Here's a charmer for the digital scrapbook ..."

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The battle over iPhones in India

The battle over iPhones in India | consumer psychology | Scoop.it

"Without better contextual intelligence, Apple faces a tough challenge ..."

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The end of trickle-down technology - stratechery by Ben Thompson

The end of trickle-down technology - stratechery by Ben Thompson | consumer psychology | Scoop.it

"The Technology Adoption Cycle assumes technology trickles down. But late adopters and developing markets deserve unique approaches ..."

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The Psychology of the Gold iPhone

The Psychology of the Gold iPhone | consumer psychology | Scoop.it

"The psychology of iPhone buying is such that people will want the gold iPhone and Apple knows that, which is why it's no surprise that the iPhone's newest color is already in short supply after less than a day of sales..."

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