consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Inside Barbie’s fight to stay relevant

Inside Barbie’s fight to stay relevant | consumer psychology | Scoop.it

"Today’s Barbie is fighting for gay rights, body inclusivity, and open borders. But is she woke enough for millennial parents? ..."

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Barbie is finally available in three new body types

Barbie is finally available in three new body types | consumer psychology | Scoop.it

"Fifty-seven years after first giving little girls an unrealistic representation of what a woman’s body should look like, Mattel is finally introducing three new versions of the iconic doll featuring tall, petite, and curvy body types ..."

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Ad of the Day: Audi zooms through the toy aisle, smashing gender norms along the way

Ad of the Day: Audi zooms through the toy aisle, smashing gender norms along the way | consumer psychology | Scoop.it

"At the start of Audi Spain's "The Doll That Chose to Drive," a row of Barbie-esque dolls in the pink section of a toy aisle apply makeup, perform ballet and push a baby stroller ..."

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