Creme Egg-gate: Consumer backlash as Mondelez tweaks recipe | consumer psychology | Scoop.it
From www.marketingmagazine.co.uk - January 14, 2015 5:39 AM

"Mondelez has changed the recipe of Cadbury's Creme Eggs, prompting a consumer backlash and even a viral YouTube video featuring a song paying homage to the original recipe ..."