consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Chinese thirst for bottled water benefits Nestlé | WARC

Chinese thirst for bottled water benefits Nestlé | WARC | consumer psychology | Scoop.it

"China’s bottled water market is dominated by local brands, but a growing number of health-conscious and aspirational consumers have developed a taste for imported mineral water, which is a boon for international brands ..."

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The modernization of the Chinese consumer - McKinsey Greater China

The modernization of the Chinese consumer - McKinsey Greater China | consumer psychology | Scoop.it

"The eyes of the world are on the Chinese consumer. Cooling economic growth, a depreciating currency, and a gyrating stock market are making political and business ..."

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Emotions drive China's shoppers: News from warc.com

Emotions drive China's shoppers: News from warc.com | consumer psychology | Scoop.it

"Emotions are an important driver of brand loyalty for Chinese consumers, according to new research which argues that an understanding of their consumption patterns must move beyond geography, demographics and social groups..."

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How China's shopping malls survive and thrive in the e-commerce age 

How China's shopping malls survive and thrive in the e-commerce age  | consumer psychology | Scoop.it

"The future of brick and mortar "shopping" is now in China ..".

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Apple Watch launch signals firm's transformation into luxury goods brand - The Guardian

Apple Watch launch signals firm's transformation into luxury goods brand - The Guardian | consumer psychology | Scoop.it

"Burberry chief Angela Ahrendts and designer Sir Jonathan Ive are steering Apple into new territory, where Chinese consumers could be key ..."

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