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Scoop.it!
"IKEA has become a symbol of Swedish utility following the vision of its founder, Ingvar Kamprad, who passed away last week. One of the brand’s recent ads, a press ad made headlines, but its strategy shows how the brand has become part of its customers’ lives through moments big and small ..." 
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Scoop.it!
"The Swedish DIY-furniture manufacturer has launched a service that allows users to hold a virtual wedding online ..."
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