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IKEA's new app strategy and retail's augmented future | WARC

IKEA's new app strategy and retail's augmented future | WARC | consumer psychology | Scoop.it
From www.warc.com - May 29, 2019 7:34 AM

"IKEA will launch a new app that connects the preview and catalogue capabilities in its extant apps with the ability for the customer to buy straight through in a signal of where the Swedish home retailer is placing its bets on the future of retail ..."

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Ikea’s plan to leave the big blue box store behind

Ikea’s plan to leave the big blue box store behind | consumer psychology | Scoop.it
From www.fastcodesign.com - March 31, 2018 11:48 AM

"The company is experimenting with new ways to shop–and rewriting its business model in the process. ...."

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