Six ways Twitter stole the Oscars | consumer psychology | Scoop.it
From www.adweek.com - March 4, 2014 1:22 AM

"Twitter stole the Oscars last night, reaching new milestones and just dominating the conversation. It’s not a stretch to say Twitter outshined the actual show. Ellen Degeneres’ selfie with the stars was the most retweeted post of all time ..."