consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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How Snapchat helped ad buyers get over their fear of a ghost

How Snapchat helped ad buyers get over their fear of a ghost | consumer psychology | Scoop.it

"When the company started offering ads, brands were wary of high prices and vanishing content. Then it let football fans drench themselves in virtual Gatorade ..."

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Snapchat for business: How to reach millennials through storytelling

Snapchat for business: How to reach millennials through storytelling | consumer psychology | Scoop.it

"With 100+ million daily active users, and 6 billion daily video views, Snapchat is one of the fastest growing social networks ..."

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