consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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South Africans spend close to R500 million on streaming subscriptions - IT News Africa -

South Africans spend close to R500 million on streaming subscriptions - IT News Africa - | consumer psychology | Scoop.it

"The use of video and music streaming services is rising significantly as South African consumers continue to look for ways to be entertained at a fraction of the usual cost ..." 

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The app install problem in Africa – #datafree –

The app install problem in Africa – #datafree – | consumer psychology | Scoop.it

"The Silicon Valley inspired mobile app eco-system has become a huge industry with over two million apps in the Google Play and iPhone App Stores generating billions of dollars of direct and indirect ..."

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Starbucks is watering down its prices as it debuts in South Africa

Starbucks is watering down its prices as it debuts in South Africa | consumer psychology | Scoop.it

"On its first day in sub-Saharan Africa, Starbucks supplied blankets and umbrellas along with free coffee samples to its new customers who lined up in an uncharacteristically cold, wet Johannesburg on Thursday ..."

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Johannesburg: The realities behind catering fashion to South Africa's millennial consumer 

Johannesburg: The realities behind catering fashion to South Africa's millennial consumer  | consumer psychology | Scoop.it

"As world’s youngest continent, with 50% of its population under the age of 25, Africa’s generations Y and Z could mean high returns on investments to those willing to take a leap of faith ..."

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Pick n Pay has already lent R1 billion to shoppers to buy groceries

Pick n Pay has already lent R1 billion to shoppers to buy groceries | consumer psychology | Scoop.it

"Retailer Pick n Pay said on Thursday that it has granted R1 billion total credit to shoppers since launching its credit facility in September last year ..."

Leona Ungerer's insight:

A South African perspective 

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SA moves towards connected lifestyle - ITWeb

SA moves towards connected lifestyle - ITWeb | consumer psychology | Scoop.it

"South Africans want to be connected irrespective of where they are and want a good signal at all times, says Ericsson. South Africans are moving towards ..."

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