"A study conducted by marketing communications agency HaveYouHeard has found that South Africans want brands to being active in their lives advertising during lockdown ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"...Lifestyle & Consumer Behaviour - this component revealed key trends and consumer behaviour patterns amongst young South Africans (Questions included: What do you think of..." 
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"South African consumers can now rate, review and connect with brands and government institutions through a newly launched smartphone application by Plus 94 Research, a market intelligence firm ..."
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"South African brands need to find new ways to connect with consumers according to a report which says far too many of them communicate in cliché and have only a superficial understanding of ..."
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