Two reasons anyone who remembers the recession had a problem with Quicken Loans' Super Bowl ad | consumer psychology | Scoop.it
From consumerist.com - February 9, 2016 12:04 PM

"Last night, in the middle of ads for opioid-induced constipation and prescription drugs to relieve diarrhea, Quicken Loans dropped an ad bomb that magically transported viewers -- however briefly -..."