"From today Google’s Chrome browser will block ads that fail to meet the standards set by the Coalition for Better Ads, a move welcomed by the World Federation of Advertisers ..."
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consumer psychology
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+2 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"It’s official: There are too many ads online. Specifically, too many intrusive ads. 
Scoop.it!
"Publishers are feeling the pain of ad blockers. Don’t fear, this is not another whiny post. Stop crying about it and take action post. Find out how ..."
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Scoop.it!
"Apple and Google are cracking down on obnoxious online ads. And they just might change the way the web works in the process ..."
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"When your toddler is constantly squealing, "YouTube! YouTube!" you know that times are changing monumentally ..."
Scoop.it!
"Marketers are resorting to emojis, outrageous stunts and elaborate events to reach a demographic that has little tolerance for traditional advertising ..."
Anna Mroczkowski's curator insight,
October 2, 2015 10:45 PM
In order to attract the minds of the millennials you must reach them through their technology. Smartphones, tablets, laptops any quick, easy and accessible. The attention span of millennials is short then any other demographic. TV is not being watched, it is all online streaming, therefore TV commercials are no longer a sufficient way of advertising. Companies have come up with ways, such as emojis, to connect with this age group. Emojis are small, but are enough to catch the eye of a millennial. |
