"Marketers are resorting to emojis, outrageous stunts and elaborate events to reach a demographic that has little tolerance for traditional advertising ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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In order to attract the minds of the millennials you must reach them through their technology. Smartphones, tablets, laptops any quick, easy and accessible. The attention span of millennials is short then any other demographic. TV is not being watched, it is all online streaming, therefore TV commercials are no longer a sufficient way of advertising. Companies have come up with ways, such as emojis, to connect with this age group. Emojis are small, but are enough to catch the eye of a millennial.