consumer psychology
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Real-life consumer psychology – with a touch of technology
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McDonald's pulls ad that 'exploited child bereavement'

McDonald's pulls ad that 'exploited child bereavement' | consumer psychology | Scoop.it

"After series of complaints, fast food giant withdraws advert that showed boy being told of dead father’s liking for Filet-O-Fish ..."

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Nurofen told to withdraw ad claims about 'targeted relief' - mUmBRELLA

Nurofen told to withdraw ad claims about 'targeted relief' - mUmBRELLA | consumer psychology | Scoop.it

"Pain relief brand Nurofen has been reprimanded by the Therapeutic Goods Administration over its claims of "targeted relief".

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