consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Why are Apple’s new iPhone ads so annoying?

Why are Apple’s new iPhone ads so annoying? | consumer psychology | Scoop.it

"Think Apple's iPhone ads are annoying? It might be your age. Learn how Apple is catering to younger audiences to build brand loyalty early ..."

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Macy’s nails interactive ad campaign to strengthen mcommerce strategy - Mobile Commerce Daily - Advertising

Macy’s nails interactive ad campaign to strengthen mcommerce strategy - Mobile Commerce Daily - Advertising | consumer psychology | Scoop.it

"Macy's recently engaged mobile users with a word-association game on Pandora's iPhone application designed to boost brand awareness and promote a one-day sale. "To be successful in mobile, cognition is required, and participation with a brand message is the best way to achieve cognition..."

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With ad-blockers coming to iPhone, ad industry poised for a fight

With ad-blockers coming to iPhone, ad industry poised for a fight | consumer psychology | Scoop.it

"According to one estimate, some $22 billion in online ad revenue was lost last year because so many people use ad-blocking plugins on their web browsers ..."

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