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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Businesses are altering their brand positioning to adapt to younger consumers' needs. Here's how sentiment analysis is supporting their efforts! ..." 
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"Fans will spot a number of changes, including different shades of gold and the traditional medallions have been replaced with the South African flag ..."
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"Brand consultant Emily Penny asks 'what's in a name?' as she looks at why brand names are experiencing a renaissance ..."
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'Luxury. Aspiration. Cool. For years, those were words that could easily be applied to Cadillac, perhaps the most iconic brand of American cars this side of the Mustang.
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