consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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McDonald’s to revamp $4-billion McCafe brand as it lags Starbucks

McDonald’s to revamp $4-billion McCafe brand as it lags Starbucks | consumer psychology | Scoop.it

"Coffee is a booming business in the U.S., but fast-food companies haven’t been able to capitalize on much of that growth ..."

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Infographic: How brands became selfie obsessed

Infographic: How brands became selfie obsessed | consumer psychology | Scoop.it

"If you still needed proof that selfies have taken over the Internet, here's a telling infographic about how brands went into pic-snapping overload in the past year. To help promote the upcoming deadline for entries ..."

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These ten companies control nearly everything you buy

These ten companies control nearly everything you buy | consumer psychology | Scoop.it

"There are hundreds of different brands out there for all sorts of products in all sorts of markets. The most interesting thing about many of the products we buy is that they’re usually owned by one massive cooperation ..."

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