"Brand Management - Enriching benefits have a strong influence on how much consumers admire a brand. Such benefits inspire consumers, moving them to action and engendering loyalty toward the brand ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Scoop.it!
"… I love a tough question and was intrigued by an article I came across this past week on LinkedIn. In it, author ..." 
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Scoop.it!
"Brands that forge an emotional tie are best protected from copycats, Forging an emotional tie with consumers is one of the strongest ways to protect your brand ..."
Scoop.it!
gni "...It's important to understand the scale of change that is under way, because it is going to dictate what happens. Knowing about facial recognition, and how it is used by both governments and companies, is key to helping us face the future. No pun intended ..."
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