consumer psychology
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Real-life consumer psychology – with a touch of technology
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Bank of Melbourne targets children with new animated cinema ad - mUmBRELLA

Bank of Melbourne targets children with new animated cinema ad - mUmBRELLA | consumer psychology | Scoop.it

"The Bank of Melbourne has unveiled a new campaign promoting children's saving accounts which debuts on cinema screens across Victoria on Boxing Day..."

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Hello Kitty Beer Is Here!

Hello Kitty Beer Is Here! | consumer psychology | Scoop.it

"Say hello to Hello Kitty Beer. The Japanese brand that perhaps charmed a 5-year-old girl you know is now selling alcoholic brews with its big-headed cat on the can. (Three words: Hello Kitty beer. Another three: hide your kids.)..."

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