Coca-Cola Enterprises' recycling conundrum (or 8 ways to reinvent consumer recycling) | Sustainable Brands | consumer psychology | Scoop.it
From www.sustainablebrands.com - July 25, 2014 3:54 AM

"After an 11-week challenge in partnership with OpenIDEO, the eight winning ideas for Coca-Cola Enterprises’ brief to encourage consumer recycling are as simple as an illustrative sticker and as complicated as a dedicated app ..."

©