"Chinese Z-lennials are still young, and their lifestyle preference is significantly shaped by that of their parents as well as their environment ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"For years, fashion and luxury companies have tried to anticipate and cater to the deep, subconscious desires of consumers. Can neuroscience help? ..." 
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"Some consumers say they're willing to pay a premium for luxury items because of their first class design and workmanship ..."
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"According to social analytics company NetBase's most recent Brand Passion Report, Apple ranks second among top luxury brands in the world, behind only Louis Vuitton and ahead of brands such as Chanel, Burberry, Hermes and Gucci ..."
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