"Instagram is becoming a core platform for brands to engage with consumers since it registers consumer engagement 18 times that of Facebook and 48 times that of Twitter, according to the latest report from L2 Think Tank..."
Research and publish the best content.
Get Started for FREE
Sign up with Facebook Sign up with X
I don't have a Facebook or a X account
Already have an account: Login
consumer psychology
32.0K views |
+5 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
 Your new post is loading...
Your new post is loading...
|
The title for this article explains the main purpose of the article - the engagedment of instagram is 18 times more than fb - This is explained to be because of the visual nature of Instagram. It is much faster for a consumer to look at a picture, very very quickly form an opinion of it and then either move on or like it and engage with that image/product/brand. On sites such as Facebook, there is often more reading involved which is a drawback. Instagram has also become a place where, although brands do not have a profile, like they might on Facebok, they have managed to become very prominent simply through customers and fans posting pictures and 'tagging' the brand. All clear signs that the consumer engagement is definitely being achieved - fb also allows users to think and read and understand where as instagram takes an artistic approach and more of a unique approach no brain work needed and you simple share or like pictures it looks at how much can be said with a photo- basically what can be said without any words