consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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These maps give you an interactive look at the soundscapes of 12 different cities

These maps give you an interactive look at the soundscapes of 12 different cities | consumer psychology | Scoop.it

"Chatty Maps gives you an interactive look at the soundscapes of 12 different cities ..."

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The ‘moment of truth’ in customer service | McKinsey & Company

The ‘moment of truth’ in customer service | McKinsey & Company | consumer psychology | Scoop.it

"Focus on the interactions that are important to customers—and on the way frontline employees handle those interactions. A McKinsey Quarterly article ..."

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How emotional design can give your website much more impact

How emotional design can give your website much more impact | consumer psychology | Scoop.it

"As an interaction designer, how often have you run into projects where you’re asked to ensure a great ‘user experience’, without looking at the cocktail of emotions your design might produce?..."

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Leona Ungerer's insight:

Includes useful (colourful) index of basic emotions by Robert Plutchik. 

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Study: People tend to locate the self in the brain or the heart

Study: People tend to locate the self in the brain or the heart | consumer psychology | Scoop.it

"Whether people locate their sense of self in the brain or the heart can have a major influence on their decision-making, according to a new study by management and business experts at Rice University and Columbia University ..."

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Marketing the Mercedes way | McKinsey & Company

Marketing the Mercedes way | McKinsey & Company | consumer psychology | Scoop.it

"Ola Källenius of Daimler discusses the high-tech and high-touch marketing of an iconic brand. A McKinsey Quarterly article ..."

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The Emotional-Value Funnel | Branding Magazine

The Emotional-Value Funnel | Branding Magazine | consumer psychology | Scoop.it

"Discovering your emotional-value is a fundamental ingredient to building a successful business..."


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