'The dynamics of the apparel industry are changing dramatically. To succeed amid the shifting tides, companies need to build up competence in four disciplines ...'
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"...Consumer typologies or psychographics tell us that most consumers fit into groups or personalities shaped by behavior, preference and other markers that guide how they make choices. Brand consciousness, price sensitivity, rational vs. impulsive purchasing practices and other criteria determine who fits where..." 
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